Brand & Social Media Coordinator (Contract Position)

Job Overview:

We are a mom-and-pop travel agency with a passion for creating unforgettable travel experiences. The owner has been managing most of the day-to-day operations herself, but as the business continues to grow, the workload has become overwhelming. To support this growth, we’re seeking a creative, detail-oriented, and self-driven Brand & Social Media Coordinator on a contract basis.

This position offers 10 hours per week minimum, with the possibility of additional hours as needed. It’s a flexible, work-from-home role that will involve managing our brand’s visual identity, running social media campaigns, creating engaging content, and coordinating email marketing efforts. You’ll also play a key role in designing a new logo, capturing original photos, and sending out monthly newsletters.

Key Responsibilities:

1. Logo and Visual Branding:

• Design a new, modern, and unique logo that reflects the values and personality of our travel agency.
• Develop and maintain a cohesive visual identity across all platforms (website, social media, newsletters, etc.).

2. Social Media Management:

• Develop and execute a social media strategy across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Write, edit, and post engaging content to grow and interact with our audience.
• Schedule and manage social media posts using tools like Hootsuite, Buffer, or similar platforms.
• Monitor social media performance, track key metrics, and adjust strategies for growth.
• Engage with followers, respond to comments, and manage direct messages.

3. Photography & Visual Content Creation:

• Take original, high-quality photos for use on social media, websites, and marketing materials.
• Edit and enhance photos to ensure they align with the brand’s visual standards.
• Coordinate and manage product photography or photoshoots when necessary.

4. Newsletter & Email Marketing:

• Design and send monthly newsletters to subscribers, ensuring content is timely, relevant, and aligned with the brand.
• Develop email campaigns, including special announcements, promotions, and updates.
• Build and maintain a growing list of subscribers (listserve), ensuring proper segmentation and targeting.
• Track performance metrics of email campaigns (open rates, click-through rates, etc.) and suggest improvements.

5. Content Writing & Copywriting:

• Write engaging copy for social media posts, newsletters, email campaigns, and website content.
• Craft attention-grabbing headlines and compelling calls to action.

6. Brand & Marketing Strategy:

• Assist in the development and execution of broader marketing campaigns and strategies.
• Collaborate with the owner and other team members to create integrated marketing messages.
• Stay up-to-date with industry trends, emerging social media platforms, and new technologies.

7. Administrative & Other Tasks:

• Manage and maintain a content calendar for social media and newsletters.
• Assist with any other branding or marketing-related tasks as required.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
• Experience: Minimum of 2-3 years of experience in social media management, graphic design, photography, or content creation.
• Skills:
  • Proficient in graphic design software (Adobe Illustrator, Photoshop, Canva, etc.).
  • Experience with social media management tools (Hootsuite, Buffer, Sprout Social).
  • Strong photography and photo editing skills.
  • Excellent writing, editing, and proofreading abilities.
  • Knowledge of email marketing platforms (Mailchimp, Constant Contact, etc.).
  • Ability to multitask and work independently in a fast-paced environment.
  • Strong communication and organizational skills.

Preferred Skills:

• Knowledge of HTML and basic web design.
• Familiarity with SEO and content marketing best practices.
• Video creation and editing experience (e.g., using tools like Adobe Premiere, Final Cut, etc.).

What We Offer:

• Contract-based position with 10 hours/week minimum; potential for additional hours as the business grows.
• Flexible work-from-home opportunity.
• A collaborative and creative work environment in a small, family-run business.
• Opportunities for growth and professional development.
• Competitive compensation for contract work.
• The chance to make a real impact on the success of a growing business.

As a mom-and-pop agency, we pride ourselves on our close-knit team and personalized approach to travel planning. If you’re excited to help us build a stronger brand, grow our online presence, and engage with our community, we’d love to hear from you!

How to Apply:
Please send your resume, portfolio (including logo designs and social media content examples), and a cover letter to [email address or application portal link].